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Aktuální stav a potenciál rozvoje cestovního ruchu na území města Napajedla
Polášková, Barbora
The aim of the work was to find out the biggest shortcomings in the city of Napajedla and subsequently propose measures that would lead to their improvement and thus ensure the development of tourism in the city in the future. The theoretical part defines the basic characteristics of the urban environment within the tourism industry and is based on foreign and domestic literature. The next chapter presents a comprehensive analysis of the city of Napajedla from the point of view of tourism, which is focused on natural and cultural-historical attractions, events organized by the city and the city's facilities in terms of services. Furthermore, in the work we will also meet realized projects carried out within the tourism industry and their cartographic depictions. The research part was implemented with the help of a quantitative questionnaire conducted online and by field investigation. The online survey was chosen because of the indicative values about the year-round attractiveness of tourism, as the questionnaire survey was only carried out in two months, despite the fact that it was during a period with high visitor numbers to the city proposed recommendations to improve the current state of tourism in the city of Napajedla.
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Využití Letiště Brno-Tuřany pro rozvoj městského cestovního ruchu
Jarošová, Aneta
The bachelor thesis deals with the use of Brno-Turany Airport for the development of urban tourism. Part of the work is the analysis of Brno-Turany Airport from which a strategy for its development is proposed. The aim of this work is based on the implemented strategy to create projects for airport that will contribute to the development of tourism in Brno. To achieve the goal will be used secondary data from the airport, data from the Czech Statistical Office, date from the portal CzechTourism and also an interview with an expert from Brno airport will be conducted.
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A comparison of Chinese and Czech oversea urban tourism
Wang, Yajing ; Testa, Alessandro (advisor) ; Hejlová, Denisa (referee)
The behaviour of tourists is a significant part of tourism research. Studies of tourist behaviour in China, the USA, the UK, and Germany are common. However, few studies have been conducted on the behaviour of Czech tourists, and even fewer have compared the behaviour of Chinese and Czech tourists. This study is based on Chinese and Czech tourists. It uses semi-structured interviews to collect data and uses thematic analysis to analyse and compare the travel behaviour of tourists from these two countries. The main areas of similarities and differences are found in travel motivation, information collection, tourist experience, and sharing habits. Because of the widespread use of social media nowadays, this study also explored the impact of social media on tourists from both countries while comparing travel behaviour. The results show social media does influence in terms of information seeking and travel sharing. However, tourists in both countries are aware of the impact of social media. The study results fill a gap in the English language literature on the tourism behaviour of Czech tourists and provide a basis for more in-depth research on Chinese and Czech tourism. Key words： Czech Tourism Chinese Tourism Tourist Motivation Information Collection Tourist Authenticity Tourist Photo- Sharing Social...
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New Forms of Tourism and their Impact on Cities
Klicnar, Filip ; Balon, Jan (advisor) ; Šanderová, Jadwiga (referee)
This thesis charts the increasing volume and changing nature of tourism in Europe. It was allowed by the liberalization of air travel market (the emergence of Low-Cost Carriers), and by the emergence of sharing economy (Airbnb). Followed by these changes a new segment of tourists, who were described as independent travelers, emerged. The thesis focuses on the interaction of those three factors and their effect on urban space - thus on its socio- geographic, socio-economic and socio-cultural fabric. Because of Low-Cost Carriers, tourists and travelers are concentrated in several European cities - those which were able to accommodate its environment for these airlines. In the cities, tourism spread from the concentric zones of the city center to the zones of the inner city, where a new tourist industry was adjusted for independent travelers. This touristification deepens the process of gentrification and spatial inequalities. Because of Airbnb, the limited hotel supply in the city center was surpassed, and the accommodation sector was integrated into residential fabric of the inner city. Those touristified spaces of the city become socio-culturally heterogenic. However, with increasing costs of living in the inner city, this space is more and more socio- economically homogenous. Consequently,...
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New Forms of Tourism and their Impact on Cities
Klicnar, Filip ; Balon, Jan (advisor) ; Šanderová, Jadwiga (referee)
This thesis charts the increasing volume and changing nature of tourism in Europe. It was allowed by the liberalization of air travel market (the emergence of Low-Cost Carriers), and by the emergence of sharing economy (Airbnb). Followed by these changes a new segment of tourists, who were described as independent travelers, emerged. The thesis focuses on the interaction of those three factors and their effect on urban space - thus on its socio- geographic, socio-economic and socio-cultural fabric. Because of Low-Cost Carriers, tourists and travelers are concentrated in several European cities - those which were able to accommodate its environment for these airlines. In the cities, tourism spread from the concentric zones of the city center to the zones of the inner city, where a new tourist industry was adjusted for independent travelers. This touristification deepens the process of gentrification and spatial inequalities. Because of Airbnb, the limited hotel supply in the city center was surpassed, and the accommodation sector was integrated into residential fabric of the inner city. Those touristified spaces of the city become socio-culturally heterogenic. However, with increasing costs of living in the inner city, this space is more and more socio- economically homogenous. Consequently,...
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Touristification in Terezín
Bezděková, Lucie ; Vágner, Jiří (advisor) ; Jelen, Jakub (referee)
Touristification in Terezín Abstract This bachelor thesis focuses on the mutual relationship between tourism and the city of Terezín. Its aim is to identify impacts of tourism on the locality and its residents. But also to find out which main actors are influencing local tourism the most and how. The first part of the thesis is devoted to theoretical background of these problems. In particular to urban and dark tourism and touristification. In the next part, it presents the studied locality and local tourism in detail and analyzes secondary data sources. The main output of this thesis is an analysis of a functional usage of buildings and their state. Both research results are shown be maps. The second important part are controlled interviews with main local tourist actors and brief informal interviews with residents and visitors. Final suggestions for improving the tourist infrastructure and achieving a sustainable development of Terezín are its main contributions. Keywords: touristification, tourism, urban tourism, dark tourism, Terezín Memorial
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Alternative forms of tourism: Non-traditional organized tours of Prague
Voborníková, Nikola ; Marianovská, Veronika (advisor) ; Vágner, Jiří (referee)
This thesis deals with alternative forms of tourism, specifically with non-traditional tours of Prague. Prague is the center of mass tourism mainly due to cultural monuments, which are visited by millions of tourists every year. Alternative tourism is a new trend that develops not only in Prague but also in other world capitals. The main aim of this thesis is to analyze the sector, which focuses on non-traditional tours of Prague. In this thesis are also investigated the motivation to set up companies that offer non-traditional tours, captured types of tourists searching for this type of tours and the effects of this form of tourism in Prague. Secondary data analysis was used for research, especially for the creation offer of non-traditional tours. Qualitative methods in the form of field surveys and structured interviews were also used. Klíčová slova: tourism, alternative forms of tourism, urban tourism, Prague, non- traditional tour
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Street art and its relationship to tourism in Prague
Šubrt, Jan ; Marianovská, Veronika (advisor) ; Spilková, Jana (referee)
Street art and its relationship to tourism in Prague Abstract Bachelor thesis is focused on mutual relationship between street art and tourism in urban environment. Purpose of research is to describe relationships between individual artists (buskers) and other participants within the historic center of Prague. Also impact of busking on the city. First part contains analyses of used specialized literature. This literature is mostly focused on street art problematics, public spaces and urban tourism. Different part of thesis is dedicated to identifying current conditions for street artist and outlining the developmental phases of street art. After acceptance of new restrictive public notice in year 2016, the impact of street art on tourism has decreased. Street art production does not oppress city areas anymore. Combination of several qualitative methods were used for research. Chapter with case study Prague consists of evaluation of results gained by observations made in selected areas. Also, it includes analyses of interviews with selected street artists or representatives of public administration. Key words: Prague, busking, tourism, public space, urban tourism
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Analysis of tourism in Jičín and surroundings
Muhr, Daniel ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
The following bachelor thesis deals with the analysis of tourism in Jičín and surroundings. The aim of the thesis is to analyze tourism in Jičín and surroundings and to make suggestions for further tourism development. The thesis consists of five chapters. The first chapter defines the elementary terms from the field of tourism. The second chapter includes basic information about the town, its history and institutions involved in the development of tourism in the destination. The third chapter specifies tourist attractions and tourism infrastructure. The fourth chapter is concerned with the analysis of tourism supply and demand as well as promotion and strategic documents. Based on a SWOT analysis, tourism in Jičín is evaluated and suggestions for improving the current situation are made in the last chapter of the thesis.
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Design of urban tourism product for the company DEiiTALY
Klicperová, Tereza ; Valentová, Jana (advisor) ; Kvítková, Zuzana (referee)
The aim of the thesis is to evaluate the possibility of putting DEiiTALY company under the name DEI Tours Prague on tourism market in Prague and design suitable products for it. The thesis is divided into five chapters. The first chapter defines theoretical terms, the second describes the company DEiiTALY and its business. The third chapter focuses on the tourism market in Prague and analyzes the potential competition. The fourth chapter deals with the possibilities of launching company product at the tourism market in Prague. The final, fifth chapter, consists of three products, that could be offered by company DEI TOURs Prague.
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